About Us
Michelle Baker, Co-Founder & CEO
As primary coach and lead solutions architect for Stoneledge, Michelle Baker is all-in when it comes to her clients. She’s deeply invested in their success and genuinely cares about helping them thrive.
After a fulfilling 24-year career with The Walt Disney Company, Michelle retired in 2021 to channel her wealth of experience into her work at Stoneledge.
During her time as a Director at Disney Institute (DI) in both Florida and California, Michelle collaborated with organizations around the globe, guiding them in leadership, culture, and service excellence. She led DI’s onstage facilitators and shared Disney’s best practices with leaders across industries.
Before joining the Disney Institute, Michelle was part of the opening team for Disney Cruise Line, where she served as Shoreside Senior Operations Manager. Her journey later took her aboard the Disney Dream as an Officer, where she deepened her resilience and gained invaluable experience in diverse leadership styles, collaborating with Officers and crew representing 60 different nationalities.
Throughout her Disney career, Michelle stayed committed to her own mental and physical vitality, incorporating outdoor adventures and a healthy lifestyle into her leadership approach, a perspective she now brings to Stoneledge.
Michelle is a certified health coach (HCI), Welch Scholar, and Honors MBA graduate from the Jack Welch Management Institute. After spending three decades in central Florida, she now embraces the mountain air of Chattanooga, Tennessee.
AJ Baker, Co-Founder & COO
AJ is responsible for the execution of our creative strategy. A Canva enthusiast, he manages all of Stoneledge’s branding, digital content, social media, and web design. He also directs our keynotes, workshops, and live events.
Prior to his “all-in moment” for Stoneledge, AJ was on a leadership path with a flagship Whole Foods store in California. Now, he provides a fresh and creative perspective that complements Michelle’s expertise.
AJ Baker attended University of TN, Knoxville and is a graduate of Valencia College in Orlando, FL, where he studied business and anthropology. As the co-founder of Stoneledge, he has been an integral part of the organization’s foundation, from initial ideation through the creation of brand identity. A self-proclaimed car guy, AJ enjoys balancing his work commitments with drives through the Tennessee mountains.
J.J. Lillibridge
Regional Account Director
J.J. supports the strategic growth and brand ethos of Stoneledge, while aligning solutions with client needs. JJ is a seasoned leader in recreation, a successful business owner, and life-long advocate for personal development.
Samantha Baum
Client Engagement Director
One of the original Stoneledge team members, Sam provides client and course support for Stoneledge, while contributing to marketing direction, social media approach, and strategic direction.
Our Mission:
We help leaders develop the clarity, resilience, and strategies to elevate teams and drive real impact—while staying grounded in purpose and inner strength.
Our Vision:
A world where leaders operate with clarity, resilience, and purpose—creating stronger teams, thriving organizations, and meaningful impact.
Core Values:
Quality: Our products, services, and interactions focus on providing the best we have to offer. We will never sacrifice quality for expediency.
Integrity: We conduct business on an honorable, truthful set of principles, and will never prioritize profits over integrity.
Candor: Clear, direct conversations build stronger relationships, leaders, and teams. At Stoneledge, we believe in open, honest dialogue that fosters trust, accountability, and real growth.
Well-Being: We believe that a healthy, supportive environment is a non-negotiable. At Stoneledge, we prioritize the well-being of everyone who works with and for us—helping leaders and teams thrive, not just survive.
Impact: Business is about more than just results—it’s about making a real difference in the world. We are committed to work that creates meaningful, lasting change for individuals, teams, and each other.